Zoro displays interest-based advertising using information you make available to us when you interact with us or our partners. This may include on our sites, or with our content or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our sites, visiting sites that contain Zoro Canada content or ads, interacting with Zoro Canada tools, or using our other services.
The information we collect enables us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads. For example, if we know what ads you are shown we can be careful not to show you the same ones repeatedly.
Below are details of the technologies we use and the data capture we are able to do, along with ways, that you, as customers, can control these.
We may work with online advertising companies to provide you with relevant and useful advertising on third party sites or in other mediums such as email. These ads may be based on information you submit on our websites or third party sites, or your activities or behaviors on our websites or on third party sites. The information gathered may be used to serve you with advertisements on our websites or on third party websites.
The third parties we work with who serve interest-based online advertising participate in Self-Regulatory Programs for Online Behavioral Advertising within the United States and Canada. These programs provide consumers with the ability to opt-out of having their online behavior used for advertising purposes using third party cookie tracking. The opt out for users of the U.S. based site (www.zoro.com) is available at: http://www.aboutads.info/choices/. The opt out for users of the Canadian based site (www.zorocanada.com) is available at: http://youradchoices.ca/choices.
We collect personal information about users over time and across different Web sites when you use this Web site or service. We also have third parties that collect personal information this way. We—or vendors we have hired—use several common data collection technologies including cookies, pixel tags, and similar technologies. These technologies are used to understand the activities and behaviors of our consumers and website visitors. We do this for many reasons, including the following:
To control flash cookies go to:
Why? Because flash cookies do not reside in your browser, and thus your browser settings will not affect them.
NOTE: If you configure your computer to block cookies, you may not be able to access certain functionality on our sites. If you block or delete cookies, not all of the tracking described here will stop.