Ads are the cave art of the twentieth century. --Marshall McLuhan

About Zoro Canada’s Ads & Tracking Activities


Our Interest-Based Advertising

Zoro displays interest-based advertising using information you make available to us when you interact with us or our partners. This may include on our sites, or with our content or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our sites, visiting sites that contain Zoro Canada content or ads, interacting with Zoro Canada tools, or using our other services.

The information we collect enables us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads. For example, if we know what ads you are shown we can be careful not to show you the same ones repeatedly.

Below are details of the technologies we use and the data capture we are able to do, along with ways, that you, as customers, can control these.




Our Interest-Based Ads on Other Websites

We may work with online advertising companies to provide you with relevant and useful advertising on third party sites or in other mediums such as email. These ads may be based on information you submit on our websites or third party sites, or your activities or behaviors on our websites or on third party sites. The information gathered may be used to serve you with advertisements on our websites or on third party websites.




Opting Out of Seeing Interest-Based Ads

The third parties we work with who serve interest-based online advertising participate in Self-Regulatory Programs for Online Behavioral Advertising within the United States and Canada. These programs provide consumers with the ability to opt-out of having their online behavior used for advertising purposes using third party cookie tracking. The opt out for users of the U.S. based site (www.zoro.com) is available at: http://www.aboutads.info/choices/. The opt out for users of the Canadian based site (www.zorocanada.com) is available at: http://youradchoices.ca/choices.




Technologies We Use

We collect personal information about users over time and across different Web sites when you use this Web site or service. We also have third parties that collect personal information this way. We—or vendors we have hired—use several common data collection technologies including cookies, pixel tags, and similar technologies. These technologies are used to understand the activities and behaviors of our consumers and website visitors. We do this for many reasons, including the following:

  • To recognize new visitors to our websites.
  • To recognize past customers.
  • To present more personalized content, to improve your website experience, optimize your shopping experience, and provide site and service enhancements.
  • To serve customized advertising (whether on our website or others you visit or through other mediums such as email).
  • So we can better understand our audience, our customers, our website visitors, and their respective interests.



Controlling These Technologies

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform. We are not currently set up to respond to those signals. You may control our use of cookies. How you do so depends on the type of cookie. You can configure your browser to reject browser cookies.

To control flash cookies go to:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html

Why? Because flash cookies do not reside in your browser, and thus your browser settings will not affect them.

NOTE: If you configure your computer to block cookies, you may not be able to access certain functionality on our sites. If you block or delete cookies, not all of the tracking described here will stop.

Updated: April 2014